Alchemical Analogue

"Witness a can of Coca-Cola as it passes through various stages of being:

Stage One: The can exists in physical reality.

Stage Two: The can becomes a power up for the 1988 32-bit arcade game, Bad Dudes.

Stage Three: The can becomes a power up for the 1990 8-bit NES version of the 32-bit arcade game, Bad Dudes.

Stage Four: The 8-bit degenerative form of the can is superimposed over the original.

This is a physical manifestation of a pataphor – essentially an extention of a metaphor in which the degree of separation from reality is taken a step further.

An example of a pataphor from the Wikipedia entry on ‘Pataphysics:

Non-figurative

Tom and Alice stood side by side in the lunch line.

Metaphor

Tom and Alice stood side by side in the lunch line, two pieces on a chessboard.

Pataphor

Tom took a step closer to Alice and made a date for Friday night, checkmating. Rudy was furious at losing to Margaret so easily and dumped the board on the rose-colored quilt, stomping downstairs.

Thus, the pataphor has created a world where the chessboard exists, including the characters who live in that world, entirely abandoning the original context.”“

"Coke… It’s the Real Thing" - www.notarealthing.com